THE TRANSAMERICA PYRAMID TO LIGHT UP THE NIGHT AS THE BIG GAME COMES TO BAY AREA

February 1, 2016 (San Francisco, Calif.) The Transamerica Pyramid is taking the celebration of the Big Game coming to the Bay Area, airing on CBS February 7th, to the next level with special lighting of the Transamerica Pyramid celebratory colors from February 1 – February 7.

The lighting will debut at 7:00pm on Monday, February 1 and will be broadcast live on KPIX 5 in their program, Countdown to Gold during a one-hour special broadcast live from Super Bowl City, co-hosted by Ken Bastida and Jennifer Montana.

The custom lighting project, produced by Island Creative Management, a local light specialty company on Treasure Island, runs through a sophisticated computer program that allows it to shift colors on scheduled command. The spectacle will give homage to the City by the Bay, the Big Game, and to the landmark Transamerica Pyramid.

The Transamerica Pyramid will feature two-tone lighting in blue and gold running up the edges of the building and changing every five seconds, then leading up to the spire, which will be lit in gold, topped off with the crown jewel for the length of the hour-long program. The same lighting effects will run throughout Game week changing at 30-minute intervals.

Island Creative Management is providing 24 LED RGB fixtures with the capability of up to 125,000 lumen for up-lighting the corners of the Transamerica Pyramid, The spire will be lit internally using 18 LED RGB fixtures with the capability of up to a 400,000 lumens.

Transamerica Pyramid Lighting

“We wanted to do something special as the Big Game comes to one of the finest city’s in the nation, and how better to do it than by lighting an icon to the City,” said Mark Novack, Real Estate Portfolio Manager for Aegon USA Realty Advisors LLC, Investment Manager for Transamerica.

“KPIX 5 is thrilled about Transamerica Pyramid’s contribution to the excitement of Game week and the debut of this innovative addition on live television on Monday,” said Bruno Cohen, KPIX 5 President and General Manager.

The live broadcast can also be seen on streaming video at www.cbssf.com/live.